New CW Entertainment President Brad Schwartz Outlines “Scrappy” Network Approach Under Nexstar

[ap215]

New CW Entertainment President Brad Schwartz Outlines “Scrappy” Network Approach Under Nexstar

It’s official: Former Pop TV president Brad Schwartz has been tapped to serve as entertainment president at the Nexstar-controlled CW. The executive had been consulting for The CW under former network CEO Mark Pedowitz after a short-lived stint as head of originals at Audible. Schwartz, whose hiring had been rumored, will report to former Nexstar board member-turned-CW president Dennis Miller as the station group begins its efforts to turn the fifth broadcast network into a profitable one that also reaches a broad audience.

In his new role, Schwartz will be charged with leading The CW’s programming strategy, including day-to-day operations, as well as its creative and brand development. In Schwartz, who brought Canadian comedy Schitt’s Creek to the U.S., Nexstar gets an executive with closer ties to the
creative community as sources say Miller was not well known among buyers, sellers or showrunners.

https://www.hollywoodreporter.com/tv/tv ... 235253706/

[ProfX]

The CW Arrowverse appears to be grinding to a halt.

The Stargirl showrun is ending after the current Season 3.
Flash is going off the air after its last Season 9 starting Jan.
Superman & Lois MAY survive -- no announcements yet.

The DCEU seems to be putting all its eggs in the basket of a Rock named Black Adam, but who knows. At least it seems to be doing more than treading water. Whatever TV is left seems to be moving over to HBO Max (Titans, Doom Patrol, Watchmen, etc.)

It's a weird time. Doctor Who is apparently going to Disney Plus in 2024, holy crap, is there anything not under Mouseketeer control anymore? ... I mean, it's NOT gonna be free on BBC America anymore? Who knows ...

[ZoWie]

For many years now, the unfunny joke in LA has been that everyone in the town will wind up working for Disney, Warner, or Faux, whether or not they know it.